Can mindfulness help you be a better real estate agent?
We’ve all had those moments in life where we feel overwhelmed. Perhaps we take it out on a colleague, or ourselves. Or our productivity sacrifices as a result. But by incorporating mindfulness practices in your work, you can help to make your …
Evaluating your personal brand
Establishing a strong personal brand will not only attract the attention of prospective clients but it also encourages favourable reviews and referrals down the road. Here are a few ways that you can evaluate and build your personal brand. Gather feedback Reach …
Tapping your emotions – how boosting emotional intelligence improves your real estate business
We may have been trained or led to believe that we should leave our emotions at the door the moment we step into the office or meet with a client. But in a highly personal business like real estate, being attuned to …
The impact of cognitive load on direct mail vs. email
Humans tend to prefer the path of least resistance. When it comes to understanding and remembering things we’re exposed to day-to-day, our brain follows suit. It’s something referred to in the world of neuromarketing as “cognitive load”. Minimizing cognitive load is an …
How to encourage repeat business
Some of the highest-earning real estate agents have reached their levels of success from excellent rates of repeat business. A survey from the National Association of Realtors says that repeat business accounts for a median of 21 percent of sales and the …
Direct mail trends predict growth
Direct mail advertisements are still going strong. Despite the growth of digital advertisements, direct mail continues to proliferate as an efficient, proven marketing strategy. While direct mail took a hit following the 2008 recession, the rates have since stabilized. And, in fact, …
