Category: Keep Me Posted

At the 2016 National Postal Forum, Harris Diamond, CEO of advertising giant McCann Erickson addressed members of the mail industry with a compelling talk about the impact of direct mail. Diamond cited a study conducted by McCann that found the average American …

While there have been several studies conducted on the efficacy of print advertising and what catches the attention of consumers, the fate of direct mail once it enters the home has long been a mystery to marketers. But in 2015, an 18-month …

Quality photography and video tours can be powerful elements of a great listing. But realtors and tech analysts believe that the next major advancement in the way we shop for homes is the incorporation of Virtual Reality (VR) technology. With a device …

A single millennial, young family and an older retiree each has different ways that they perceive and are impacted by direct mail. A recent study published in the summer of 2016 by Royal Mail Market Research, the research division of the United …

While surveys and focus groups can help us understand why consumers act or behave a certain way, sometimes it takes a bit of science to reveal subconscious processes and reactions that we’re not aware of. Using techniques like eye tracking, heart rate …

Humans tend to prefer the path of least resistance. When it comes to understanding and remembering things we’re exposed to day-to-day, our brain follows suit. It’s something referred to in the world of neuromarketing as “cognitive load”. Minimizing cognitive load is an …