Neuroscience study shows print ads have greater impact than digital ads
While surveys and focus groups can help us understand why consumers act or behave a certain way, sometimes it takes a bit of science to reveal subconscious processes and reactions that we’re not aware of. Using techniques like eye tracking, heart rate …
Developing a business action plan
The top real estate agents haven’t fumbled their way into success. Often, they’ve structured their development by creating a business action plan that lets them identify goals and work out the strategies they’ll use in order to reach them. Here are a …
Increasing your sphere of influence
An excellent way to generate new leads is to increase your list of contacts. Think of it as broadening your sphere of influence, or the number of people that might come to you when they’re ready to buy or sell a home. …
How to use community involvement to boost your presence
Community involvement is a great way to improve the brand awareness of your real estate practice. You’ll not only become a familiar name and face in a neighbourhood but you can also feel good about helping to support local groups and charities …
The power of language in a listing description
They say the pen is mightier than the sword and this old adage holds true when it comes to real estate listings. A carefully-crafted description could help your next property sell for higher, or sooner, than you think. Here are a few …
Improving efficiency: conquer all the tasks on your to-do list
The fast-paced, multi-tasking demands of a real estate agent’s work often mean endless to-do lists and not enough hours in the day to get it all done. But there are a few great techniques and tips that you can try during your …
