How to attract more millennial buyers to your business
Millennials now represent the majority of first-time homebuyers and make up one third of homebuyers overall. Appealing to millennials– those born between 1981 and 2000 – could be a smart way to boost your business. In addition, younger clients have greater potential …
What the return of the print catalog tells us about the power of direct mail
As retailers push their e-commerce divisions and promote online sales, traditional methods of shopping via print catalog has fallen by the wayside. But major department stores have come to realize that abandoning their traditional catalog business could trigger a dip in sales. …
Direct mail leaves a deeper footprint in your brain
In a sea of online advertisements, direct mail remains a powerful, long-lasting tool for getting a message across. Much of this is owing to the tangibility of physical mail. In order to better understand the influence of physical mail compared to digital …
Maintaining work-life balance
The self-employed freedom of working as a real estate agent has plenty of perks. But with it comes the difficulty in defining work hours from your personal time. Often the lines blur and agents find themselves taking calls during dinner or running …
How to find a mentor
Most of us remember a time in our lives when we got advice from a wiser, experienced individual. Perhaps it was a summer camp counsellor that motivated you to break out of your shell or a college TA that took extra time …
Tips for working with long distance clients
Not all clients are relocating within the same neighbourhood or region. Some of the most promising real estate clients may be making a move from another country or far-away community. While these can be great opportunities with the potential for more business …
