A guide to virtual staging
With some clients choosing to move out before selling, you may find yourself having to sell an empty home or unit quickly. Virtual staging is a great way to attract more attention to your listings without needing to source and move furnishings. Here’s what you should know about virtual staging and some tips for execution.
What is virtual staging?
Virtual staging uses graphic design technology to digitally place furnishings, art and accessories into photographs of an empty home. Some virtual staging services can even remove existing furniture from homes and replace it with modern options.
DIY vs Professional Service
There are two options available for virtual staging. DIY options, like VisualStager, allow you to drag and drop furniture items from thousands of pre-designed items. In contrast, professional services like Property Pandas do the staging for you and ensure that things like shadows, lighting and perspectives are accurate. While costs for professional services are higher, the end result is more realistic and accurate.
Photography is key
Capturing crisp, clear and well-lit images is important for getting the best results out of virtual staging. Hire a professional photographer if possible. Otherwise, if you’re taking images on your own or are directing the homeowner to do so, take images at eye level. Don’t crouch down or hop onto a ladder as this throws off the perspective for the designer. Ensure that the room is well-lit. If the room isn’t empty already, remove as much clutter as you can so there is less digital decluttering required.
Why use virtual staging?
With in-person showings restricted, the online impression of your listing becomes all the more important. Like real-life staging, virtual staging can help listings sell sooner and for a higher price. When using virtual staging, be sure to disclose this in your listing to avoid misleading any potential buyers. Also, make sure that the staging is true to the space. While you might be able to digitally squeeze a bed, desk and bookcase in the den of a condo, you shouldn’t depict it as such if such a layout isn’t possible in real life.