Improving communication between you and your client
Clients that have a positive experience with their real estate agent often say how easy it was to talk to them. They may rave about how their agent quickly figured out their needs and found them the home of their dreams. But …
Should I specialize?
Many real estate agents want to keep their pool of potential customers as wide as possible. But specializing your business to a particular demographic or property type is not only a great way to stand out among your competitors but it also …
How our responses to direct mail evolve through time
A single millennial, young family and an older retiree each has different ways that they perceive and are impacted by direct mail. A recent study published in the summer of 2016 by Royal Mail Market Research, the research division of the United …
Using Client Feedback to Improve Your Business
Your work isn’t over once the transaction is completed. After your client has had time to enjoy a successful sale or settle into a new home, it’s a great opportunity to find out what their experience was like working with you. The …
SMART Goal setting for 2017
With a new year comes fresh opportunities and a renewed sense of energy to attain your business goals. But like many resolutions, simply setting a vague, lofty goal and crossing your fingers until the end of the year won’t get you any …
Organize your 2017 with the Bullet Journal
Real estate agents have notoriously long to-do lists, notes and appointments to keep track of. While online calendars and smartphones have definitely improved the way we stay organized and on task, many agents are going back to pen and paper with a …
