Managing budgets and expenses as a real estate agent
One of the challenges (and, perhaps equally, one of the joys) of working as a real estate agent is the unpredictability of the industry. It can be tempting to splurge with every hard-earned commission cheque, but the key to long-term success as …
Why investors make good clients
The real estate market continues to attract savvy investors looking for a good return. If you’re seeking a niche customer base to appeal to, investor clients are a lucrative market to tap. Here are a few reasons why attracting investor clients is …
Direct mail still matters to millennials
The stereotypical vision we have of millennials may look like a 20 or 30-something individual surfing the web with a smartphone in one hand and the other hand typing on a laptop. While millennials are indeed a digitally-savvy demographic, it turns out …
Creating a real estate client avatar
When it comes to developing branding and marketing strategies, it helps to put yourself in your future customers’ shoes. But doing so is easier said than done. What can help you along the way is creating a client avatar, also known as …
Tips for selling “as-is” homes
Whether your client has recently inherited an old home or is simply trying to offload a house quickly, as-is properties are not unusual in today’s real estate market. Fixer-uppers appeal to buyers looking for a bargain or that want to renovate a …
Instagram for real estate agents
Social media can be an intimidating world to tackle. But the popularity and appeal of Instagram makes this a valuable tool to generate new leads and referrals and to keep yourself top of mind for clients ready to take the plunge into …
