Working with multigenerational clients
Whether for affordability, cultural norms or personal preference, more and more households are becoming multigenerational. This could be married couples (or single millennials) moving back in with their retired parents to save up and buy their own home or families with aging …
Housing trends for 2019
With a new year comes new challenges for the real estate market. Advancements in technology, changes in demographics and government policies will keep agents on their toes for the months ahead. Here are a few trends and predictions for 2019 and how …
Tips for selling homes over the holidays
While the real estate market tends to slow down over the holiday season, you may still have a few clients motivated to list their homes at this time. Whether it’s for personal or financial circumstances, it’s reassuring to know the market doesn’t …
Keeping in touch over the holidays
The holidays are not only for spending time with family and friends. They’re also a great reason to reach back out to your former clients and touch base. It’s a welcome opportunity to check in and keep yourself top of mind. Here …
Study of French consumers postal interactions reveals impact of direct mail
A 2017 study conducted by MediaPost Publicité explored the unique and valuable relationship of interactions with physical mail. While the study was conducted in France, we can still learn and understand a lot about our own habits with direct mail. Here’s what …
Why brand identity is important for real estate agents
You might think that branding is a practise saved for marketing commercial products, but a lot of the same benefits can apply to your real estate business. Agents that have a strong and consistent brand set themselves apart from the competition. Here …