More and more of our clients are posting their own videos on the microsites that are associated with either their Realty Sweep™ or Keep in Touch™ newsletter. That’s really great to see! If you’re farming, it’s almost like having a “fireside chat” with your farm area prospects each and every month. If you’re working your referral base, it’s like being able to speak to your entire database of contacts in one fell swoop!
Even if you’re too busy to record your own video, there are some other easy solutions to customize your microsite content. One great example is simply posting a virtual tour of a key listing and then adding some brief commentary in the personal message box.