Improve spelling and grammar in your written communication
Face-to-face interactions are important in real estate, but emails remain a critical way to interact with potential clients and contacts. Sure, you might be sending some quick messages on-the-go, but for more important communications, typos here can leave a negative impression. Here …
Pitch perfect – How to pitch yourself as a media source
Being interviewed as a source for a real estate story at a local newspaper or magazine is a great way to get press for your business for free, spreading the word about your brand and work. Act as your own publicist to …
How direct mail marketing can boost your business
There’s a myriad of ways we can market our products and services these days, but what hasn’t changed is the effectiveness of direct mail marketing, which has been proven over decades. Here are a few ways that direct mail marketing gives your …
Ways to jumpstart your growth
Hitting a wall in your progress as a real estate agent? If you’re new to the industry, you might be exploring ways to discover your potential. Or even if you’re a seasoned professional, you might have plateaued in your development. Here are …
Managing budgets and expenses as a real estate agent
One of the challenges (and, perhaps equally, one of the joys) of working as a real estate agent is the unpredictability of the industry. It can be tempting to splurge with every hard-earned commission cheque, but the key to long-term success as …
Why investors make good clients
The real estate market continues to attract savvy investors looking for a good return. If you’re seeking a niche customer base to appeal to, investor clients are a lucrative market to tap. Here are a few reasons why attracting investor clients is …