Direct mail still matters to millennials
The stereotypical vision we have of millennials may look like a 20 or 30-something individual surfing the web with a smartphone in one hand and the other hand typing on a laptop. While millennials are indeed a digitally-savvy demographic, it turns out …
Creating a real estate client avatar
When it comes to developing branding and marketing strategies, it helps to put yourself in your future customers’ shoes. But doing so is easier said than done. What can help you along the way is creating a client avatar, also known as …
