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Branding Process Summary
Branding Worksheet Results − This client chose "customer care fanatic", "approach based on quality, not quantity" and "highly detailed, thorough" as their key attributes. Their personality profile self-assessment listed organization, sincerity and passion their three strongest personality traits. Their favourite colours are black, brown, silver and darker reds. Finally they expressed no preference between contemporary or classic design.
Brand Positioning Statement − Quality Representation for Quality Real Estate
Concept Description/Rationale − The "Decorative Gate" concept delivers strongly on the notion of an "approach based on quality, not quantity" as well as "highly detailed, thorough". The key visual is a motif that expresses quality through its association with upscale real estate while its intricate fine detail connotes thoroughness and attention to detail. The client opted to pass on a tag line for reasons of simplicity and a desire to let the logo deliver the desired impression visually. Colour selection was based largely on a desire to mesh well with the key Royal LePage colours.
Click here to see how the branding has been incorporated into the client's package of identity elements.
Click here to see how the branding has been incorporated into the client's other Realtor Marketing System™ programs from Mission Response.
