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Branding Process Summary
Branding Worksheet Results − This client chose "passion for real estate", "wide range of services provided" and "honestry, integrity and trust" as her key positioning attributes. Her personality profile self-assessment listed attention to detail, an outgoing nature and high energy as her three strongest character/personality traits. Her favourite colours are blue, green and gold. Finally, she expressed no preference for a contemporary or classic design.
Brand Positioning Statement − Superior Results through Superior Attention to Detail
Concept Description/Rationale − "The McGuigan Window" concept delivers wonderfully against the notion of detail orientation. Not only is the stained glass window the creation of craftsmanship with a superb attention to detail, but it is also a great symbol for residential real estate. The blue and green colours are peaceful and harmonious, and blend well as colours representing integrity and honesty. Finally, the tag line "Your Window to Toronto Real Estate" works exceedingly well in terms of harmonizing with the key visual as well as providing local relevance.
Click here to see how the branding has been incorporated into the client's package of identity elements.
Click here to see how the branding has been incorporated into the client's other Realtor Marketing System™ programs from Mission Response.
