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Branding Process Summary
Branding Worksheet Results − This client chose "unparalleled real estate vision", "top notch marketer" and "proven track record" as her key attributes. Her personality profile self-assessment listed imagination, integrity and intelligence as her three strongest personality traits. Her favourite colours are black and gold. Finally she expressed a clear preference for a classic design.
Brand Positioning Statement − Uncommon Results through Uncommon Vision
Concept Description/Rationale − "The Switzer Selection" concept delivers strongly on the notion of the agent's ability to identify value and opportunity through superior vision and experience. The tag line "Unlock the Possibilities" combined with the classic key visual work together effectively to create this net impression. The design has classic elegance and is especially striking in black and gold. Moreover the term "Selection" has the interesting double entendre of being a "selection of properties" as well as implying the selection of the agent herself. Combined with the agent's last name, TheSwitzerSelection makes for a compelling URL (TheSwitzerSelection.com).
Click here to see how the branding has been incorporated into the client's package of identity elements.
Click here to see how the branding has been incorporated into the client's other Realtor Marketing System™ programs from Mission Response.
